StubHub exec: Increased mobile focus will amplify user experience
StubHub is attempting to reach music fans via mobile via its new app NEW YORK – A StubHub executive at the 2015 Mobile: IAB Marketplace revealed the brand’s increased dedication to mobile this year, as...
View ArticleMobile Minutes: Ad blocking showdown; Facebook and music; Rufus Cuff; Alibaba...
An ad blocker has taken out a punchy ad in the Financial Times to denounce the Internet advertising industry Shine, the Israeli ad-blocking company, took out a provocative print ad in the Financial...
View ArticleHyper-contextual local ads can help secure an ROI victory: Weather Co. exec
The Weather Company partners with brands for hyper-local mobile ads NEW YORK – A Weather Company executive at the 2016 IAB Mobile Marketplace discussed the importance of brands leveraging mobile...
View Article80pc of consumers experience mobile shopping satisfaction despite security...
The main barrier to mobile shopping is still security and privacy Mobile commerce is now a global phenomenon, says a new report from the Interactive Advertising Bureau, with 80 percent of customers...
View Article72pc of tablet owners make purchases on weekly basis: IAB
Tablet owners spend a lot of time with their devices Tablet owners are spending a significant amount of time browsing and shopping on their devices every week, according to a new report from the...
View Article69pc of mobile users order food via their devices: report
Food ordering is evolving into a mobile-dominated activity at a fast pace, with 69 percent of mobile users having placed food orders via their smartphone or tablet, according to a new report from the...
View ArticleShoppers using mobile devices in-store spend more
Forty-two percent of consumers using a mobile device while in-store spend more than $1,000, according to a new report from the Interactive Advertising Bureau. In comparison, just 21 percent of those...
View ArticleUsers bank on mobile to manage money: IAB
Consumers are embracing mobile to manage their money and are starting to use smartphones as mobile wallets, according to a new report from the Interactive Advertising Bureau, InMobi and Viggle. The...
View ArticleMulberry encourages mobile commerce with interactive quiz – Luxury Daily
Mulberry Carascope animation Fashionable wearables will attract late adopters: Gilt exec NEW YORK – While wearables have become mainstream for early tech adopters, there is still room in the market for...
View ArticleFashion brands’ mobile faux pas: Unoptimized sites deter sales
One out of five top fashion brands lacks a mobile optimized Web site, including Adidas’ subsidiary Reebok and clothing retailer American Apparel, according to a new study. The Fashion on Phones study,...
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