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StubHub exec: Increased mobile focus will amplify user experience
StubHub is attempting to reach music fans via mobile via its new app NEW YORK – A StubHub executive at the 2015 Mobile: IAB Marketplace revealed the brand’s increased dedication to mobile this year, as...
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Mobile Minutes: Ad blocking showdown; Facebook and music; Rufus Cuff; Alibaba...
An ad blocker has taken out a punchy ad in the Financial Times to denounce the Internet advertising industry Shine, the Israeli ad-blocking company, took out a provocative print ad in the Financial...
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Hyper-contextual local ads can help secure an ROI victory: Weather Co. exec
The Weather Company partners with brands for hyper-local mobile ads NEW YORK – A Weather Company executive at the 2016 IAB Mobile Marketplace discussed the importance of brands leveraging mobile...
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80pc of consumers experience mobile shopping satisfaction despite security...
The main barrier to mobile shopping is still security and privacy Mobile commerce is now a global phenomenon, says a new report from the Interactive Advertising Bureau, with 80 percent of customers...
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72pc of tablet owners make purchases on weekly basis: IAB
Tablet owners spend a lot of time with their devices Tablet owners are spending a significant amount of time browsing and shopping on their devices every week, according to a new report from the...
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69pc of mobile users order food via their devices: report
Food ordering is evolving into a mobile-dominated activity at a fast pace, with 69 percent of mobile users having placed food orders via their smartphone or tablet, according to a new report from the...
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Shoppers using mobile devices in-store spend more
Forty-two percent of consumers using a mobile device while in-store spend more than $1,000, according to a new report from the Interactive Advertising Bureau. In comparison, just 21 percent of those...
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Users bank on mobile to manage money: IAB
Consumers are embracing mobile to manage their money and are starting to use smartphones as mobile wallets, according to a new report from the Interactive Advertising Bureau, InMobi and Viggle. The...
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Mulberry encourages mobile commerce with interactive quiz – Luxury Daily
Mulberry Carascope animation Fashionable wearables will attract late adopters: Gilt exec NEW YORK – While wearables have become mainstream for early tech adopters, there is still room in the market for...
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Fashion brands’ mobile faux pas: Unoptimized sites deter sales
One out of five top fashion brands lacks a mobile optimized Web site, including Adidas’ subsidiary Reebok and clothing retailer American Apparel, according to a new study. The Fashion on Phones study,...
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